Anchoring can bring about significant changes in your life by automatically switching your mind to a positive state.

Everyone has experienced the joys of a positive state of mind and also understands the feeling of being in a negative state. Given the opportunity, most people would choose the positive state of mind, often attributing it solely to environmental factors beyond their control.

But what if I told you that the human brain can switch to a positive state at will? This process is known as “anchoring,” and it holds the potential to bring about remarkable transformations. So, let’s delve into the concept of anchoring and discover what it truly entails.

What Is An Anchor?

An anchor can be defined as a stimulus or behavior that is linked to a specific state of mind or mood. There are various types of anchors that we will explore in more detail shortly.

To illustrate the concept, consider the scenario where scratching off a lottery ticket consistently results in winning a significant amount of money. In this case, the act of crossing the access becomes associated with a positive state of mind. This process of “anchoring” or association draws upon the well-known research conducted by Ivan Pavlov with his hungry dogs.

Pavlov’s laboratory experiments revealed that dogs could form an association between the sound of a bell and their experience of hunger, leading to involuntary salivation. Through repeated training, Pavlov observed that the dogs would salivate and experience hunger pangs upon hearing the bell, regardless of whether it coincided with their regular feeding time.

Now, you might wonder how Pavlov’s findings are relevant to us today. What he discovered is known as classical conditioning, which suggests that associations can elicit emotions and behaviors without requiring conscious effort.

This has significant implications for success and how individuals lead their lives, as it implies that you can enhance or alter your state of mind based on positive associations. With this understanding, let’s explore the various types of anchors.

Visual Anchors

Visual anchors are extremely common because humans are superior beings. We have been forming associations based on visual cues since childhood.

Consider the example of the McDonald’s arches – even young children who can’t read yet recognize the symbol. Likewise, as you drive through a residential area slightly exceeding the speed limit and catch sight of a large, white sedan, what is your immediate reaction?

Most likely, you hit the brakes, clench your teeth, and anticipate a forthcoming $100 fine. (I can relate, as this has happened to me.) Every day, we make associations based on colors, appearances, textures, and faces.

Think about that grumpy neighbor next door. How do you feel when you see their visage? Just associating with them can put you in a less-than-positive state of mind.

Visual anchors can be both positive and negative. For instance, seeing the envelope in which your paycheck arrives can instantly uplift your state of mind.

Likewise, catching sight of a distant relative whom you hold dear will bring a reassuring smile to your face. Visual cues influence emotional states and can significantly impact our overall mindset.

Auditory Anchors

A sound or sounds that are neurologically connected to a specific mental state are referred to as auditory anchors. Auditory anchors, like visual anchors, can have both positive and negative aspects. Consider how you react to sounds such as an alarm clock, the terrifying Jaws theme song, or a fire alarm.

For most people, these sounds evoke negative emotions, panic, or a general sense of discomfort. This negative association is deeply ingrained due to past experiences. For instance, the alarm clock sound signifies the unwelcome act of waking up even when you’re exhausted.

At the same time, a siren triggers thoughts of potential danger or emergencies, causing a reflexive sense of panic. These associations occur automatically, without conscious effort.

However, auditory anchors can also have positive effects. Think about the soundtrack of a romantic movie. When you hear a particular song or music from that movie, you may feel rejuvenated, romantic, or closer to a loved one. This positive association is formed based on the positive actions or behaviors depicted in the movie, which become linked to the specific sound or music.

When working out to upbeat music, this information is crucial. The right music can be an audible anchor to improve your workout and increase your motivation.

Similarly, hearing the anthem of the Marine Corps can elicit a strong response from former Marines, as it carries a profound and positive association with their time of service. Auditory anchors can evoke strong emotional and behavioral responses, both positive and negative.

Kinesthetic Anchors

A kinesthetic anchor refers to a movement, touch, or physical action that is associated with a specific state of mind. An excellent example of this is the sensation of being touched, held, or hugged by a loved one.

When someone you care about physically feels you, it evokes a feeling of being unique and valued. This positive emotional state results from associating that touch with the love and affection expressed by that person.

In the realm of sports, kinesthetic anchors are also commonly observed. Consider a baseball player who habitually taps the bat on the ground or a football player who slaps a teammate on the backside.

These physical behaviors have become linked in their minds with a positive state of mind, such as the anticipation of winning the game. It is not solely the touch or gesture itself that creates the anchor but rather the association it has formed in the individual’s mind.

What’s fascinating is that you can develop your own kinesthetic anchors to work for you. By consciously associating specific movements, touches, or physical actions with positive states, you can cultivate a sense of confidence, invigoration, and readiness for success. Kinesthetic anchors can be a powerful tool in shaping your mindset and enhancing your overall well-being.

Using Anchors in Your Life

Anchors are intricately woven into our everyday lives, often without us consciously realizing it. When people fall in love, they become anchored to the pleasant feelings they experience in the presence of their loved ones.

Simple things like a love song, beautiful scenery, or a specific fragrance can trigger an elated sensation that stems from the deep affection we feel for someone else. Anchors are subjective and unique to each individual without set guidelines.

I personally experienced the power of an anchor when I moved to Florida. After going out for lunch, I often felt somewhat down and discouraged, despite everything appearing to be the same as usual. Perplexed, I analyzed my food and coffee intake, finding no discernible changes.

Then, one day, I detected the strong scent of a woman’s old perfume, which was no longer sold. Instantly, memories of my mother flooded my mind. She had passed away from lung cancer eleven years prior, and her excessive use of perfume, due to her inability to smell, was a consequence of her heavy smoking habit.

The olfactory anchor triggered long-forgotten emotions and memories. It was a striking example of anchoring in action. However, I used my understanding of anchoring techniques to reprogram that anchor and change my emotional response.

Consider the power of products and advertisements in shaping our associations. Leading manufacturers such as Nike, Reebok, and Polo invest millions in associating their brands with positive role models in the minds of consumers.

This substantial expenditure is justified because consumers form positive associations and develop a strong desire for the products. Buyers believe that if a role model or actor with a positive image endorses a product, it must be of high quality. This explains why billions of dollars are spent on advertisements each year.

Mastering the use of anchors can be transformative, as it empowers you to control your state of mind. This ability sets the stage for success, energy, and numerous other positive outcomes in your life. Understanding and utilizing anchors effectively can be a powerful tool in shaping your mindset and enhancing your overall well-being.

Key 1: Intensity

The intensity of the experience can control how fast the anchor makes the associations. If the background is highly intense, it may be that the association is strong after only one occurrence.

On the other hand, if the experience is less severe, it may take several times to associate the state with the experience.

Key 2: Timing

The most effective time for the association of the anchor is at the peak of the experience. As the intensity of the experience lessens, so does the association. If you can maintain this intensity for a more extended time, it is more likely the anchor will be established.

Key 3: Uniqueness

It is best to find an anchor that is unique to the experience. Individuals can use any three of the types of anchors independently or altogether.

The key here is to ensure that the anchors are used together and simultaneously. Ensure the anchor is associated only with that specific experience and unfamiliar with other adventures.

Key 4: Replication

Practice makes perfect!  Just like anything else, replicating the experience will achieve the anchor permanently.

If you attempt to build an anchoring, you may have to copy it for a time or two exactly. If it is a vision or touch, it must be exactly built in your mind.


Anchoring is a powerful technique that can bring about remarkable transformations in our lives.

By consciously associating stimuli or behaviors with specific states of mind or moods, we can switch to positive states at will.

Anchors can be visual, auditory, or kinesthetic in nature, and they have the potential to evoke strong emotional and behavioral responses.