Do you want the secret to the Psychology of

As a psychologist, I have learned that the most influential way to get ahead is to master the art of subconscious influence. This is your starting point. Access the resources for free right now.

Dr. will horton

I am a leading expert on psychology, NLP, persuasion, motivation, and personal power. On this website I share free resources, books, courses and training and other material to help you get ahead.


Dale Carnegie wrote his famous book and titled it, "How to Win Friends and Influence People." It went on to sell tens of millions of copies. People want to influence others. Influence get you the ability to live your life the way you want to.
Are you ready to learn an updated set of psychological principles for influencing others?

SubconsCious Influence

Do you want to walk into a room and command personal power? This is requires developing influence at a subconscious level. 

Motivational Influence

There is no greater feeling than helping others get ahead as you create your own success. We call this motivational influence, you can learn it!

Relationship Influence

Do you want greater control in your business, personal, and social relationships? Influence is the key to making a relationship work.

Business Influence

Being able to lead others, create personal power, and move towards success is a key outcome for business influence and persuasion.

End Your Negative Habits

Stop self-sabotaging. The first person you can influence is yourself. I teach people how to axe self-sabotaging behavior.

Develop Super Confidence

Imagine confidence, motivation, and charisma in any situation, any place, and with anybody. This can be your future.

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What You'll Learn with This Free eBook...

This excerpt from my bestselling book the Inner Power shares the six human needs you must meet in order to develop persuasive confidence. Just tell me where to send it, I will email it to you right now!

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Copyright © Dr. William D. Horton. All Rights Reserved. 

Psychology of Persuasion eBook

Tell me where to send your ebook so you can start getting ahead. The book is free, the ideas are priceless, and the first step in pursuasion and influence
is knowing what you want - These are YOUR six human needs...