This Isn’t Another
Trainer Certification
Most programs just teach you how to teach techniques.
We teach you how to transform people while you teach.
It does not matter if you teach Hypnosis, NLP, or Sales,
it the difference that makes the difference.
We studied over 20 leading NLP and Hypnosis Trainer
Trainings—Inspire 360, Global NLP Training,Jacquin
Academy, and more.
They all share one thing: they teach structure and skill… but not performance. No one shows you how to command attention, calibrate energy, or create experiences that stick. That’s the gap we fill.
Why Online-First
90% of today’s NLP and Hypnosis instruction happens online— so why train in a hotel room when your stage will be a screen?
This course is designed for the modern trainer:
Interactive, dynamic, and virtual from the ground up.
If you plan to teach online, it’s time to learn how to perform online.
A short live, in-person version will be offered soon—but only for those who complete the virtual first.
The Investment
Typical NLP Trainer Trainings cost between $4,995 and $7,995. Plus air, room, food, and lost income for being away! We’re offering this complete Street Smart Trainer Training for only $1,995.
And right now, there’s an Ultra Special One-Time Offer — just $995 (for those who have completed or are currently enrolled in the initial Street Smart NLP or Waking Hypnosis training).
This is your chance to get a full trainer certification—at a fraction of the cost of others—and learn the one skill they don’t teach: performance excellence.
What You’ll Learn
Master Advanced NLP &
Hypnosis Tools:
Waking Hypnosis, behavioral profiling, persuasion ecology.
Develop Performance Presence:
Voice, pacing, movement, energy management, and emotional command.
Build Signature Trainings:
Create live and online experiences that are engaging, memorable, and transformational.
Learn the “Overall Performance” Framework:
Teaching through story, humor, and hypnotic structure—how learning lands in the nervous system, not just the mind.
Who This Is For
Coaches, therapists, and speakers who want to train others at the next level.
NLP & Hypnosis Practitioners ready to lead their own classes.
Trainers who want to stop lecturing and start captivating.
Professionals ready to teach online and stand out from the crowd.
Why This Works
Dr. William Horton is the only NLP & Hypnosis Trainer in the world with a verified professional performance background—100+ theatrical productions, award-winning filmmaker, U.S. Army veteran, clinical psychologist, and one of the world’s top NLP & Hypnosis teachers.
That combination—psychology + hypnosis + stage performance—can’t be faked or copied.
It’s what turns teaching into transformation.
Why This Works
Dr. William Horton is the only NLP & Hypnosis Trainer in the
world with a verified professional performance background—100+ theatrical productions, award-winning filmmaker, U.S. Army veteran, clinical psychologist, and one of the world’s top NLP & Hypnosis teachers.
That combination—psychology + hypnosis + stage performance—can’t be faked or copied.
It’s what turns teaching into transformation.
Why Learn from Dr. William Horton
Dr. Horton is the only NLP & Hypnosis Trainer in the world with a verified professional performance background —
100+ theatrical productions, award-winning filmmaker, U.S. Army veteran, clinical psychologist, and recognized as one of the world’s top NLP & Hypnosis teachers.
This unique blend of psychology, stagecraft, and hypnosis makes his training unmatched anywhere in the world.
Why Act Now
Most people “plan to” take the next step — and never do. If you wait, your message fades into the background. If you act, you become the trainer others can’t stop talking about.
Upcoming Online Schedule –
January 2026 (Eastern Time)
All sessions are LIVE via Zoom — and recorded, so you never miss a beat (or can repeat sessions anytime).
10:00 a.m. – 12:00 noon
10:00 a.m. – 3:30 p.m.
10:00 a.m. – 12:00 noon.
10:00 a.m. – 3:30 p.m.
Online-First Advantage
All sessions are LIVE via Zoom — and recorded, so you never miss a beat (or can repeat sessions anytime).
What You’ll Gain
Advanced NLP & Hypnosis Tools:
Waking hypnosis, behavioral profiling, embedded influence.king hypnosis, behavioral profiling, embedded influence.
Performance Presence:
Voice, pacing, story, movement, energy control, calibration.
Signature Training Design:
How to create transformational experiences, not lectures.
Overall Performance Framework:
Story, humor, rhythm, and hypnotic flow built into Who This Is For
Coaches, therapists, speakers, and professionals ready to teach at the next level.
NLP & Hypnosis practitioners who want to train others.
Trainers tired of flat lectures who want to captivate any audience.
Professionals building online programs who want real influence and presence.
Your teaching.
Why Learn from Dr. William Horton
Dr. Horton is the only NLP & Hypnosis Trainer in the world with a verified professional performance background —
100+ theatrical productions, award-winning filmmaker, U.S. Army veteran, clinical psychologist, and recognized as one of the world’s top NLP & Hypnosis teachers.
This unique blend of psychology, stagecraft, and hypnosis makes his training unmatched anywhere in the world.
Bonuses for Early Enrollment
learn how to run a training like a world-class event.
direct feedback and mentorship.
(coming soon).
10:00 a.m. – 3:30 p.m.
Spaces are limited and tuition will increase with the next session.
Click below to secure your seat in the next Street Smart Trainer Training.