01
Notice More
Learn how expectations, questions, goals, and mental filters influence what enters conscious attention.
A 4-Week Live Online Experience
The Psychology
of Luck.
What if the people who seem “lucky” aren't simply getting better breaks — but noticing, interpreting, and acting on opportunities differently?
Presented live online by Dr. William D. Horton, Psy.D.
Dates & times coming soon · Online · Recordings included
Change the Search
Train your attention to recognize
possibilities you previously filtered out.
Act on Opportunity
Luck becomes useful when recognition
turns into behavior.
Course
4 Weeks
Live weekly sessions
Delivery
Online
Join from anywhere
Schedule
Coming Soon
Dates & times
Enrollment
$197
Includes recordings & workbook
The Big Question
What if luck has a pattern?
Two people can enter the same room, meet the same people, and be exposed to the same possibilities. One walks out with an opportunity. The other never sees it.
The opportunity may be identical.
The difference can be what your brain has
been trained to notice.
Your environment contains far more information than
your conscious attention can process. What gets selected
matters.
The Psychology Behind It
Three ideas.
One practical system.
Psychology of Luck connects attention, interpretation, and behavior so you can understand why some people seem to create more opportunity — and practice those processes intentionally.
02
Interpret Differently
A setback doesn't have to become the end of the story. Reframing gives the mind another direction to search.
03
Act on Opportunity
Noticing an opportunity isn't enough. People who appear lucky tend to interact, explore, connect, and respond.
The 4-Week System
One idea.
Trained four ways.
Each week builds on the one before it. You move from understanding the filter to deliberately changing what you look for, how you interpret events, and how you respond.
01
The Filter
Explore the Reticular Activating System and the role of selective attention. Why can two people enter the same environment and only one recognize the opening?
RAS · Attention · Lucky Behaviors
02
The Technique
Learn how to give your attention a more useful direction. Practice a pattern interrupt and Dr. Horton's rapid 3-second reframe for conversations, setbacks, and unexpected events.
Pattern Interrupt · RAS Directive · 3-Second Reframe
03
Outrageous Gratitude
Move beyond vague positive thinking. Learn four gratitude exercises designed to make your focus more specific and intentionally direct what you search for.
Four Gratitude Techniques
04
Integration
Combine the process into a practical routine. Complete your Personal Luck Audit, identify where you already create opportunities, see where you may be filtering them out, and build your ongoing practice.
Personal Luck Audit · Integration · Live Q&A
Practical Application
This isn't wishing.
It's training.
The goal isn't to sit around waiting for good fortune. It's to become better at recognizing useful information, adjusting when circumstances change, and doing something intelligent with what appears.
Notice opportunities sooner
Become more aware of people, ideas, resources, and openings that matter to you.
Recover faster from setbacks
Interrupt unproductive meaning-making before it becomes the whole story.
Ask better internal questions
Direct attention toward resources, solutions, connections, and possibilities.
Become more behaviorally flexible
See what changes when you become more willing to initiate, connect, explore, and respond.
Make gratitude specific
Turn gratitude into a focused mental practice rather than a generic positive-thinking exercise.
Build a repeatable luck practice
Integrate the pieces into something simple enough to use outside the classroom.
Your Instructor
Dr. William
D. Horton
Dr. Horton is a Licensed Psychologist, NLP and Hypnosis Master Trainer, author, educator, and founder of the National Federation of NeuroLinguistic Programming.
His training style is practical, direct, humorous, and built around taking psychology out of the textbook and putting it into the real world.
His background spans psychology, addiction work, NLP, hypnosis, performance, communication, martial arts, and acting — giving him a very different lens on how people perceive, perform, change, and respond.
Licensed Psychologist
NLP Master Trainer
Hypnosis Trainer
Founder of NFNLP
Author & Educator
Decades of Applied Training
Who It's For
Useful anywhere people make decisions.
You do not need a background in NLP, hypnosis, neuroscience, or psychology.
Entrepreneurs & Business Owners
Coaches, Therapists & Consultants
Sales & Leadership Professionals
NLP & Hypnosis Practitioners
Speakers, Creatives & Performers
Anyone Ready to Notice More Opportunity
Next Live Online Cohort
Train your mind to see what it used to miss.
Four live online sessions with Dr. Horton, plus the tools and recordings needed to revisit the process after the live training.
Psychology of Luck
4-Week Live Online Course
$495
$197
4 live weekly training sessions with Dr. Horton
Attention / RAS training
Pattern interrupt process
The 3-second reframe
Four gratitude techniques
Personal Luck Audit workbook
Access to session recordings
Next Course Schedule
Online · Dates Coming Soon · Times Coming Soon
Reserve Your Seat
→
Dates and times will be announced for the next online cohort.
Questions
Before you join.
No. The course focuses on attention, interpretation, behavior, reframing, and specific practices you can apply. The goal is not to pretend everything is wonderful.
No. The training is designed so you can follow the concepts and exercises without previous NLP, hypnosis, or psychology experience.
Yes. Psychology of Luck is delivered as a live online four-week course.
Dates and times for the next cohort are coming soon.
Session recordings are included so you can revisit the training after the live class.
It is the integration exercise used to examine where you're already noticing and acting on opportunity — and where your current filters may be causing you to overlook it.
Psychology of Luck
Opportunity is easier to use when you can see it.
Join Dr. William D. Horton for the next four-week live online Psychology of Luck course.
See Course Details →
September 2026
Varies
Wednesday,
Sunday
Wednesday
Sunday
Wednesday
Sunday
All Recording are made available each day. So if you miss a live class, you can preview the recording.
Why Learn from Dr. William Horton
Dr. Horton is the only NLP & Hypnosis Trainer in the world with a verified professional performance background —
100+ theatrical productions, award-winning filmmaker, U.S. Army veteran, clinical psychologist, and recognized as one of the world’s top NLP & Hypnosis teachers.
Dr. Horton is the only NLP & Hypnosis Trainer in the world with a verified professional performance background —
100+ theatrical productions, award-winning filmmaker, U.S. Army veteran, clinical psychologist, and recognized as one of the world’s top NLP & Hypnosis teachers.
This unique blend of psychology, stagecraft, and hypnosis makes his training unmatched anywhere in the world.
Bonuses for Early Enrollment
Trainer as Show-Host Masterclass —
learn how to run a training like a world-class event.
learn how to run a training like a world-class event.
VIP Q&A and Coaching Call with Dr. Horton —
direct feedback and mentorship.
direct feedback and mentorship.
Priority Access to Live, In-Person Session
(coming soon).
(coming soon).
Priority Access to Live, In-Person Session
(coming soon).
(coming soon).
Spaces are limited and tuition will increase with the next session.
Click below to secure your seat in the next Street Smart Trainer Training.
Click below to secure your seat in the next Street Smart Trainer Training.
I Also Understand that When
I ACT NOW, I Also Get...
Acces to all the resources, handouts, and replays of the event!
Only the first 100 to register will get in at $495 original price $1995
You must pre-register to get access to the replays after the event
100% Guaranteed
Step Into Your Power with NLP
Take Massive Action
This is the exact foundation Tony Robbins used to change his life—and the lives of millions.
Now it’s your turn.
Are you ready to step into your power?
Ready to master the tools of influence, confidence, and unstoppable change?
Don’t wait. The moment you decide is the moment your future shifts.
Secure Your Spot Now before the price doubles.
I understand that the regular price for all this is $495...
But, when I act now, as one of the first 100 who want to learn applied NLP from an internationally recognized expert in the science of human behavior & persuasion, I get everything for only $495!
See You in our Zoom Class February 11th 2026!
You can join from anywhere in the world! Class replays are currently available!
LIMITED TIME OFFER : ONLY FOR THE FIRST 100 REGISTRANTS
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Complete Your Order
Learn The Secrets of Street Smart Waking Hypnosis NLP
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Access a set of resources even before the event begins!
Access to all the replays if you miss the event or even if you attend and just want to review the content later!
Answers to your specific questions about Why people get and stay fat! Change it using NLP & Law of Attraction.
What You’ll Gain
Tony’s Foundation – The same NLP roots that built one of the most influential coaches in the world.
Street-Smart Tools – Fast, practical, and designed for real-world impact.
FBI/CIA Profiling Secrets – Learn to read people instantly, even online.
Confidence Under Fire – Master state control so nothing shakes you.
Virtual Advantage – Designed for online coaching, therapy, business, and leadership.
P.P.S. - But don't just take my word for it... look at my 5-star reviews from happy people who want more confidence just like you!
To Your Success,
Dr. Will Horton
Copyright © Dr. William D. Horton. All Rights Reserved.
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LIMITED TIME OFFER : EXCLUSIVE DEAL FOR WEBINAR ATTENDEES
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The professional package has really helped me to grow my business and improve my results.
Karen Johnson
Home Entreprenuer
Money Back Guarantee
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